Marketing

Technology crushing human creativity? Apple’s new iPad ad has struck a nerve online

Airbnb launches new global marketing strategy as ad engagement falls flat

Broadcast future for Canadian soccer appears brighter with CSB, Mediapro nearing deal

Prosecutor seeks 2½-year jail term for ex-Spanish FA chief over kiss, misconduct at Women’s World Cup

How Canadian advisors need to market themselves to gain warm leads

Canadian brands hope to score with Taylor Swift fans during Super Bowl

You need a carefully crafted hiring script to win a job hunt

The sounds (and other opportunities) of branding

How squid was transformed from fish bait to a wildly-popular appetizer

Facebook-parent Meta beats revenue estimates on digital ad strength

X, formerly known as Twitter, hit with trademark lawsuit from marketing agency

Friday’s analyst upgrades and downgrades

Dufresne Group to pay $3.25-million penalty in settlement with Competition Bureau

Canada’s competition commissioner doubles down on claims that Cineplex uses ‘deceptive’ marketing

Teck Resources promotes Ian Anderson to chief commercial officer

Food marketed to kids is lower in nutritional value, study finds

AI goes shopping: How artificial intelligence will reshape the customer experience

Low-cost shopping site Temu goes head-to-head with Amazon after advertising blitz

‘I’m catering to people like myself’: How this skin-care founder uses Instagram to engage customers Canada-wide

Reclaiming Inuit ingredients sets this body-care company apart – while connecting it to community

Meet the founder changing the way Indigenous communities bank and vote

Small towns, big reach: How two life-long friends are building a niche T-shirt empire

TikTok ‘de-influencers’ want Gen Z to buy less – and more

EU markets watchdog to scrutinize online product sales, use of ‘influencers’

How advisory practices are preparing for a looming recession

Cyber Week was a bust with Canadian consumers, another red flag for the economy

New commissioner Mark Noonan excited about Canadian Premier League’s potential

Forget age: It’s healthstage that is reshaping careers and marketing

Thursday’s analyst upgrades and downgrades

Robinhood cutting workforce by 23%

Penguin Random House taps literary agent Stephanie Sinclair as new publisher of McClelland & Stewart

Athena Club is finally bringing their self-aware self-care subscriptions home to Canada

Four rules to see beyond product marketing in responsible investing