With Wind Mobile, one wonders when it will stop?
They seem to be an endless source of special offers. This is good for consumers, of course, presuming you like the handsets and plans and what not. But it may not be all so good for Wind. (Why bother discounting anything if hordes of people are rushing to sign up?)
After much publicized regulatory hurdles that essentially transformed Wind into the white knight of dissatisfied wireless customers, the company rushed to market with a weak wireless network. Many considered the launch somewhat of a flop, with dropped calls galore coming in soon after, which the company quickly attempted to curtail by adding cell sites. This is not abnormal in the industry, but even veterans conceded it was a pretty wonky.
Since then, new wireless entrants -- including the cable companies like Shaw and Videotron -- have gleefully referred back to Wind's launch to justify their own hesitations. A management shuffle was the first clue that led many to believe that not all was well at Wind. And the company's chairman, Anthony Lacavera, has admitted and alluded to slower than expected subscriber growth. Lately, this has picked up, he said in a recent interview.
This could be, of course, that Wind is being extremely aggressive in the market place -- especially as other new entrants, such as Mobilicity, have burst onto the scene, taking the Wind out of Wind's sails (Shaw cable execs once referred to them as a "passing Wind." Hopefully, the cheesy metaphors will die down).
Today wireless blog Mobile Syrup noticed another price drop. But it's only one among many. Here is my (likely inconclusive) tally of what Wind has done since launch to try and shake things up:
- A $150 credit for people who come over from the incumbents.
- A six months at 50 per cent off offer if you join before May 31st
- One month free, up to six months, for every friend you recommend.
- Has lowered the cost of multiple handsets
- Introduced tiered, lowered data pricing in addition to its unlimited price packages, to create lower price-points that may get more people to sign up.
- Held a "contract carnival" at Yonge-Dundas Square to try and drum up attention to its "no contract" business model
I'm sure I'm missing something. But with Mobilicity coming in with unlimited long-distance plans, and Public Mobile launching in Toronto next week, it's likely not the end of it, either.