New York Rangers goalie Henrik Lundqvist (30) looks for the rebound after a shot by the Los Angeles Kings in the first period during Game 4 of the NHL hockey Stanley Cup Final, Wednesday, June 11, 2014, in New York.Kathy Willens/The Associated Press
Roger Federer's long-time agent is branching out beyond tennis.
The agency headed by Tony Godsick — who has worked with 17-time major champion Federer for nearly a decade — will represent New York Rangers goalie Henrik Lundqvist for off-ice marketing deals.
Lundqvist led the Rangers to the Stanley Cup finals last season and helped Sweden win a silver medal in hockey at this year's Sochi Olympics. His Rangers contract is worth $59.5-million over seven years.
Lundqvist is the first athlete from a sport other than tennis to be represented by Godsick's agency, TEAM8.
Godsick left IMG in 2012; TEAM8 launched last year.
Aside from Federer, the agency's tennis clients are 2009 U.S. Open champion Juan Martin del Potro and 2014 Wimbledon semifinalist Grigor Dimitrov.