It’s the doll’s fifth time out, having run in 1992 in this tawdry Republican getup,as well as in 2000, 2004 and 2008.
This year’s “I Can Be…President Barbie doll” was put out by Mattel in partnership with The White House Project, a nonprofit agitating for more women in politics.
“To create any social change you need to find [girls]where they are,” Tiffany Dufu, the organization’s president, explained to Forbes. “During play we begin to make connections with what we aspire to. Barbie motivates girls to aspire to be anything—including President.”
“We hope that one day we’ll have a female president standing in the Oval Office,” squawked Mattel’s Cathy Cline. “Being President culminates Barbie’s career path.”
Girls are being invited to take to Twitter and Instagram to help Barbie craft her platform – hear that, Mitt? Designed by Chris Benz, who has dressed Michelle Obama, the doll wears pink denim and “office-appropriate wedges.”
“As the only female candidate in the election, Presidential Barbie will literally stand on her own,” writes Forbes’ Jenna Goudreau. “For the first time in the doll’s 53-year history, weighted wedge heels allow her to stand upright on any flat surface.”
She also comes in four different races: Caucasian, Asian, Hispanic and African-American.
Career aspirations aside, Mommyish blogger Koa Beck lamented the doll’s increasingly “extreme and notorious” bodily proportions:
“Her head continues to get bigger while her body gets increasingly smaller. We’re all well aware that Mattel has those stomach-churning Bratz dolls to compete with, but the quickness at which Barbie’s form fades away is concerning if we’re going to deem this doll a positive one for our daughters.”
Writing on Forbes, commenter “catvaldez” quipped: “The pink power outfit will surely play the pivotal role in showing some young lady that she has a shot at the most powerful position in the country. HA! I know that our first female President is out there somewhere, bubbling with ambition and grit; but my gut feeling is that she’s indifferent to this cute little blonde in pearls!”
What do you make of Barbie’s fifth bid? Would you buy the doll?