Because you've always wanted to drink a PB&J sandwich

The Globe and Mail

It seems there is a new type of flavoured vodka on the shelves every time you turn around: lemon, vanilla, black currant, cherry, basil and even salmon and bacon. But so far any tippler looking for a taste to take her (or him) down memory lane to childhood has been without luck–until now.

Now Van Gogh Vodka is adding to that list with a favourite flavour from the days of grade school: Peanut butter and jelly. Why the company, which specializes in creating flavoured vodkas, decided to tackle this classic favour remains a mystery. Perhaps just for the sheer novelty? More importantly, however, is the question of how it tastes.

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“The fragrance of our PB&J vodka is predominantly of peanuts complimented by the fresh fruit aroma of raspberry. In the mouth, the roles are reversed with the raspberry taking center stage supported by the toasty flavor of peanut butter and a hint of vanilla on the side,” the company explains on its website.

But not everyone is rushing to get out their shot glasses.

“While I don’t necessarily have anything against flavored vodkas, I feel like this is a step too far. To me, the point of a flavored spirit is to give drink makers more flavors to draw from and construct new drinks,” writes Max Eddy on the blog Geek O System. “Peanut butter and Jelly is a distinctive flavor, but where could do you take it? Like Baileys, I can’t imagine this flavor playing nice with anything else you would care to mix with it.”

The Van Gogh website, however, begs to differ and provides recipes for three different cocktails that feature the new flavour, including the PB&J & Cola, a mixture of the vodka and Dr. Pepper served on the rocks.

Then again, with the rage for infusing vodkas with various flavours, including Skittles, perhaps PB&J vodka will be just what hipsters are looking for.

Would you try PB&J vokda? How about a PB&J Cola?