Globalive Wireless Management Corp. is infusing new blood into Wind Mobile’s management team as the wireless carrier shifts its strategy to gain more traction in the Canadian market.
The Toronto-based company was due to name Pietro Cordova as its new chief operating officer on Friday. Mr. Cordova, a veteran of Wind Telecomunicazioni SpA in Italy, is replacing outgoing COO Gianluca Corti, who is leaving Canada to take up a senior role with the company in Europe.
Mr. Cordova’s appointment comes at a time when Wind has shifted its Canadian corporate strategy to sharpen its focus on gaining postpaid customers, which are more lucrative users who pay their bills at the end of the month.
“This is a great day for Wind Mobile, VimpelCom, and for Pietro and Gianluca. Pietro brings a wealth of experience, accomplishments and enthusiasm to the role of chief operating officer, and we couldn’t be happier that he is here to help fulfill our goal of becoming Canada’s fourth national wireless carrier,” said Tony Lacavera, CEO of Wind Mobile in a statement.
Mr. Cordova joined Wind Telecomunicazioni in 2005. His LinkedIn profile lists him as a deputy chief financial officer with the Italian operation.
Prior to joining the company, Mr. Cordova held senior roles with the Atlantia Group and Telecom Italia. He has previously lived in Toronto, residing here for much of the 1990s, when he worked in the city’s financial sector.
For his part, Mr. Corti is returning to Italy to take charge of the consumer business unit of Wind Telecomunicazioni. During his time in Canada, he was instrumental in overseeing Wind’s network rollout and the growth of its retail footprint.
“Given his impressive list of accomplishments during his time as COO, I know Gianluca will be a tremendous asset to the $5.5-billion dollar fixed and mobile consumer business at Wind Telecomunicazioni. In the coming weeks we’ll work together to ensure a smooth and seamless transition process,” added Mr. Lacavera.
The company, meanwhile, is dismissing speculation that Mr. Cordova’s appointment is a sign that other key management changes could be afoot at Wind Canada.
Recent changes to the industry’s foreign investment rules have given Amsterdam-based VimpelCom Ltd. the green light to undertake a formal takeover of Wind, but Mr. Lacavera has said that no such plans are in the works at this time.