No one likes a gloating know-it-all, one screaming out, "I TOLD YOU SO."
So instead of that, I'll just point out that according to the Automotive New Data Centre, General Motors has only a 13-day supply of the Chevrolet Equinox crossover and an 18-day supply of its cousin, the GMC Terrain. Typically, GM would have a 60-day supply of both, but frustrated dealers will just need to wait for bigger supplies of this hot-selling duo.
That was the word from GM sales chief Susan Docherty in Detroit last week. GM has a pair of hits on its hands here with these made-in-Canada crossovers. The 2010 Equinox arrived early last summer, followed later by the 2010 Terrain.
In October, GM started a third shift at the Equinox and Terrain plant in Ingersoll, Ontario and now the General is even considering Saturday production and other options to keep up with demand, Jim Campbell, Chevrolet general manager, told Automotive News this week.
Last summer in this very space I argued that the entire focus of GM's product communications should land squarely on what's for sale now or what's coming very, very, very soon. I said GM must forever resist the urge to discuss grand plans and bold ambitions. No more promises. No more spectacular visions of GM's staggering world of tomorrow.
Okay, okay, I lied; this is the "I told you so" part. Then, as now, I believe that if the New GM is going to survive and prosper, it must keep its sleeves rolled up and stay zoned in on the very tough business of selling what's in showrooms today, right now.
And I wondered why GM had not used the redesigned Equinox as the poster child for the New GM. I mean, if you want this kind of ride, you'd be nuts not to test drive the Equinox or the Terrain against the Toyota RAV4, Honda CR-V, Ford Escape and Hyundai Santa Fe.
The outgoing Equinox not only looks good, it's available with a 2.4-litre, direct-injected four-cylinder engine. While a V-6 is optional, almost no one needs it.
The four-banger in the Equinox is as powerful as the old Chinese-made V-6 at 182 horsepower, and yet GM promises 20 per cent better fuel economy over the previous V-6. It even comes with a thoroughly modern six-speed automatic transmission.
In a kind of coming-out parting last August, then CEO Fritz Henderson chose not to surround himself with an Equinox and a Terrain, as evidence of the real products designed to put GM back on its feet. Let's hope GM's brain trust has learned it lesson.
That is, tell the story of what GM can sell you right now. Push that story hard. The current success of the Equinox and Terrain suggests GM could benefit from trusting in the value of its new products - the ones for sale right now.